person with a megaphone

Data without action is:

  1. Noise
  2. Trivia
  3. Of little value
  4. All of the above

To avoid the correct – and potentially costly – answer of number four, Insights Discovery is a critical component of the Experience Management (XM) process. Proper pre-planning, execution of the analysis (Insights Discovery), and distribution of the results will help produce actionable outcomes.

Read More

Latest Content

Monitoring Customer Experience: Moving Past “Same Old Same Old”

Whether you’ve been in business for one year or have decades of experience in your industry, one thing is true for everyone: Nothing is the same as when you started. Your products and services have changed to meet the needs of an ever-changing customer base. And the rapid pace of technological advancement has compelled you to stay current and deliver an ever-evolving digital experience.

Read More

X- and O-Data Integration: Know These Two Essential Starting Points

As today’s businesses look for the best ways to get and stay ahead, meaningful integration of experience and operational data is fast becoming a “must-do.” When done right, X- and O-data integration offers tremendous value, especially as the integration matures to render more personalized customer experiences and opportunities to establish a true return on investment of customer experience (CX) initiatives.

Read More